Matilde Ferreira

Anathema

March 2022 – June 2022

Anathema is a gamified mobile app developed in collaboration with Fraunhofer AICOS to enhance young adults' sexual health. While Fraunhofer's original and parent project targeted a different audience, both aimed to improve couples' sexual health. Throughout the project, we received valuable mentorship from Dr. Ana Barros and Joana Couto from Fraunhofer‑AICOS.

  • Interaction

Academic Project

Interaction Design, Web and Games Specialization Course, Faculty of Fine Arts, University of Porto

Design Tools

  • Figma |
  • Adobe Illustrator
The image displays two mobile phone screens against a gradient purple background. On the left, the 'Kiosk' screen features options for cards, including 'Love Cards', 'Spicy Cards' and 'Date Cards'. The right side shows the 'Home' screen, which features a circular menu for interactive games and activities topics such as 'Sensate Focus', 'Risk or Spill' and 'Lover's Bingo'
A mockup of the Anathema app, displaying a game called 'Lovers' Bingo.' The game board is divided into a grid of 16 squares, each containing a different activity or action related to relationships. A mockup of the Anathema app, displaying a game called 'Risk or Spill.' The top phone shows a deck. The bottom phone reveals a card with the prompt 'Bernardo, tell Joana what you think about her outfit today,' next to a button labeled 'Uncomfortable.'

User Research

Questionnaire

Since sexuality is a sensitive topic, we chose to develop and share a questionnaire aimed at people over 16 years old with sexual experience. Through it we tried to understand how we could improve people's sexual satisfaction, what types of topics we should address in the application and what type of dynamics we could explore.

We gathered 533 answers, from which the following main conclusions were drawn.

We understood that romantic satisfaction plays a significant role in sexual fulfillment within a relationship. Therefore, the app should not only foster sexual experiences but also encourage romantic gestures and behaviors that nurture emotional intimacy between partners.

Bar graph showing a strong positive correlation between romantic satisfaction and sexual satisfaction.

Interview

An interview was conducted with Doctor Raquel Pereira, from the SexLab of the Faculty of Psychology and Education Science of the University of Porto to better understand the context of sex therapy.

With the interview we understood that our target audience should be couples between 25 and 35 years old. Although Doctor Raquel Pereira’s patients are usually in the age group of 20 to 30 years old, we wanted to target couples that live together and have habits and routines that could take part in the application.

We also understood that the application should demystify sexual myths as well as predispose couples to new sexual experiences and self‑discovery.

A diagram illustrating a cloud of terms: Demystifying Sexual Myths, Age group 25 - 35 yrs old, Sensate Focus, Self-Discovery, New sexual experiences, Communication, Romantic Experience

User Persona

The data gathered through the questionnaire enabled the creation of a double user persona, a couple, which are the primary users of the application.

Bernardo (30 yrs) and Joana (31 yrs)

A smiling woman feeds a man a piece of toast in a kitchen, capturing a moment of intimacy and affection.

Description

Bernardo and Joana have been dating for 3 years, and in August 2020, in the beginnings of the pandemic, they chose to move in together. As a consequence of the pandemic, the normalization of remote working has disturbed their relationship, making it repetitive and monotonous. This wear and tear got reflected in the couple's sex life.

Recently, Bernardo and Joana have tried sex therapy sessions as a couple, but they are looking for something different, something they can use in the long term, with a margin for freedom without becoming a burden.

Couple's Ambitions and Wishes

Improve their sex life

Know more information about “Sex”

Get to know more about the partner

Further open their minds within their relation

Give “Sensate Focus” a try

Pass more quality time together

Couple’s Interests

New sexual interactions

Cooking together

Gastronomy

Travel

BDSM

Competitive Games

Couple’s Struggles

Poor communication

Mismatched schedules

Conflict in the division of tasks

Lack of sexual desire

Sexual activity of short duration

Joana

Wants to know her body better

Doesn't feel sexually satisfied

Is ashamed of her sexual fantasies

Doesn't feel understood

Bernardo

Wants to experiment with sex toys

Watches too much pornography

Feels a lack of love demonstration

User Scenarios

Download the App

Joana and Bernardo both had an exhausting day of remote working, full of meetings, where they barely saw each other since they don't like to work in the same room. In the evening, after a day that caused them an extreme level of fatigue, Joana remembered a magazine she had of cocktail recipes for them to make and abstract themselves. While Joana is getting ready to make dinner, Bernardo is putting together the ingredients for the cocktails. With his eyes on the magazine, Bernardo notices an advertisement in the corner of the page. An app that seems to open doors to new sexual experiences and interactions in a playful and even competitive way, he comments with Joana and they both download the app to try it after dinner. Already more relaxed after the meal, they make their way to the app. They notice that before they can try the games and activities they have to pair their accounts. As they do so, the app asks for an important date of their relationship, which they enter the date they met. So Joana and Bernardo take the first step of many towards what will become a better, healthier sex life.

Explore Audio Guides and Coupons

Joana takes advantage of the fact that Bernardo is on a business trip to explore her body with the help of the app. Following the audio‑guides given by the app, she gets to know points of pleasure of her body that, until then, were unknown to her. Then she redeems the points she earned for a random romantic coupon, in which she buys a massage from Bernardo. Bernardo picks up his cell phone to read the notification he received, smiling, knowing that when he gets home he will have a special moment with Joana.

Play “Demystify” to Purchase a Coupon

Bernardo has been craving a walk by the beach. In order to get Joana a coupon from the Kiosk, Bernardo decides to do a few rounds of Demystify in hopes of getting the missing points. While playing, he realizes that he is, in fact, quite mistaken when it comes to matters of Sexology. After a few rounds, Bernardo not only manages to collect the necessary points for the coupon, but he also becomes much more informed and starts commenting on some curiosities with Joana, taking advantage of this and acquiring a Date Card coupon.

Find out “What's Your Sex Toy” and Start “Sensate Focus” to Buy a Voucher

Bernardo noticed that the app offered a quiz:“What's your sex toy”; he found it interesting and decided to answer. In the process of answering the quiz, Bernardo became even more interested in the topic of sex toys, when he saw the result he thought it would be a good opportunity to know Joana's opinion on the subject. In conversation, Joana showed fear for the fact that it is a high price and they may not like it, however, Bernardo reminds her that there is a discount coupon for a Sex‑Shop in the Kiosk. Although the coupon costs a lot of points, they decide to work together to get them, using the Sensate Focus exercise, since it is a cooperative activity. Given that this is a prolonged exercise, it nevertheless has a high reward, not only in terms of points for the coupon, but also in terms of positive consequences for the relationship.

Play Weekly “Lovers’ Bingo” and “Risk or Spill”

On a Saturday afternoon after lunch, Bernardo and Joana are on the balcony sunbathing while they relax. Being the weekend, there is a new Bingo rotation, and it is never too late for a good healthy competition between a couple. Joana starts checking off some of the activities, and notices that perhaps if she had shown more love during the week through certain activities, she could have completed more items, getting a more complete game card for the week. Bernardo, on the other hand, left only a couple of items uncompleted, staying ahead of Joana and earning the full Lovers' Bingo points. Seizing the spirit of the competitive mode, Joana wants revenge. Pouring herself a glass of wine, she challenges Bernardo to participate in rounds of “Risk or Spill”, through which they reveal things they had never told one another, while also performing challenges that elevate the relationship both on a romantic and sexual level.

Talk About the Theme of the Day

Bernardo opens the app and notices that the suggested conversation topic for today is about sexual fantasies. During the lunch break, he takes the opportunity to ask Joana if she has any fantasies that she has never revealed to him. While they have lunch they share their desires and reflect on what they would both like to try.

Brainstorm

We began by exploring themes related to sexuality, which inspired a brainstorming session that ultimately led us to our final concept. The idea we developed is an app where users earn points through games and activities, either solo or with a partner. These points can be exchanged for a variety of cards – romantic, sexual, or activity‑based – that can be sent to their partner as a fun, interactive way to enhance their relationship.

In addition, we introduced co‑operative games and activities designed for couples to earn a second type of shared points. These points can be redeemed for vouchers, such as discounts for sex shops or hotel stays, offering couples opportunities to enjoy intimate experiences together.

A hand-drawn brainstorm mind map with various branches and nodes representing different ideas and concepts related to the Anathema app. The map includes keywords and phrases such as 'Intimacy,' 'Games,'' 'Communication,' and 'Risk-Taking.'

Requirements

Based on the conducted user research and the brainstorm session a list of requirements was compiled encompassing functional, informative, context and experience requirements of the application.

Download Requirements

Wireflows

The first step in designing the app was to create wireflows, which mapped out the user navigation across various screens through low‑fidelity sketches.

Anathema app wireflows depicting the user navigation throughout the different app screens in low-fidelity

Prototype

Once the user flow of the application was defined, a low‑fidelity prototype was created with more detail than the wireflows. After conducting user testing, a high‑fidelity prototype was developed, incorporating insights from the tests. A final round of testing allowed for the last iterations to be made to the Anathema prototype

A high-fidelity Anathema app screen in purple colors, showcasing a circular menu with interactive sexual health content. Options include Risk or Spill, Lovers Bingo, and Demystify. A text prompts users to discuss Sexual Fantasies with their partner. The bottom navigation bar offers access to Home, Wallet, Kiosk, and Profile features. A high-fidelity Anathema app screen in purple colors, displaying details for the Risk or Spill activity. The screen includes a brief description, player requirements, estimated time, and point rewards. A high-fidelity Anathema app screen in purple colors stating Let your phones become one by placing them side by side and a message indicating that the user is waiting for Bernardo to connect to the Risk or Spill game. Two phone illustrations are displayed side by side. A high-fidelity Anathema app screen in purple colors displaying a kiosk interface with two tabs: Cards and Vouchers. The Cards tab is selected and shows three categories: Love Cards, Spicy Cards, and Date Cards. Each category has an horizontal slider  list of cards. The first card contains a question mark and a price in points currency. Only half of the second card is visible, indicating the need to slide to see more content. A high-fidelity Anathema app screen in purple colors displaying the wallet section of an app. The wallet has three tabs: Acquired, Received, and Sent. The Acquired tab is selected and shows a coupon about a 30-minute oil massage from Joana. It includes a Send and Delete button and an expiration date. A high-fidelity Anathema Lovers Bingo end screen displaying a congratulatory message, including her point gain, current total, and a countdown to the next weekly Bingo. A high-fidelity Anathema screen displaying the first half of the Risk or Spill game in the first player phone. The user sees a card deck where they can click to draw a card, which will be revealed on the second player screen. A high-fidelity Anathema screen displaying the second half of theRisk or Spill game in the second player phone. A card with the title Spill your guts and the prompt Bernardo, tell Joana what you think about her outfit today. A high-fidelity Anathema screen displaying the first part of the Lovers Bingo game in the first playerphone. The players must decide who did more of each activity: Dinner, Take the Trash, Hugs, Phone Called, Massages, Breakfast in Bed, Dirty Talk, or Lunch An Anathema screen displaying the second half of the Lovers Bingo game in the second player phone. The players must decide who did more of each activity: Teasing, Cleaning, Compliments, Cuddles, Kiss, Oral Sex, Driving, or Talk. An Anathema screen in the first player phone prompting Who did more Dinner?, and the options Joana and Bernando. An Anathema screen in the second player phone with the option No one.

Usability Testing

In the first round of usability testing, we tested the low‑fidelity prototype with two couples and identified several areas for improvement. Users expressed a preference for a purple, night‑mode color scheme, as the app would primarily be used at home in the evening. The instructions for the “Lover's Bingo” game were clarified to explain that when two phones are placed together, they create a single shared board rather than functioning separately. Additionally, a “Custom Card” option was added to the Kiosk, allowing users to personalize their experience further.

Participants Relationship Duration
T & J 4 months
F & S 6 years

Project Dissemination

A promotional video was created to showcase the project at the SOS – Sunset Open Session in 2022, an event where students presented the outcomes of their Interaction Design, Web, and Games Specialization Course.

The video was also featured by Ricardo Melo from Fraunhofer AICOS during his lecture Design e Saúde: A criação de tecnologia para a saúde através de um processo centrado na pessoa at the Faculty of Fine Arts, University of Porto, in April 2023, as part of the celebration of Design Day.